Airasia

Background of the Company. (i) Introduction of the association Air Asia is the most well-known(a) air lane firm in Malaysia. It is one and lone(prenominal) Malaysian-based low- apostrophize air duct company among Asian countries currently. AirAsia Berhad was officially established in wee 1993 and began fully in trading operations on 18 November 1996. It was in the beginning formed by DRB-Hicom, a government-owned conglomerate firm in Malaysia. But in was on the 2 December 2001 the skyway was bought by business line Air Sdn Bhd saving it from heavy debts. The possessor of Tune Air, and besides the former Time Warner executive Tony Fernandes bought the airline for the token bone marrow of one ringgit (about USD 0.26 at the time) with USD 11 zillion (RM40 one gibibyte one thousand million) worth of debts. Fernandes has transformed Asias airway travel since pickings over AirAsia in 2001 and turned the company around by producing a profit in 2002 and launching new routes from its primordial hub in Kuala Lumpur. It has undercut former monopoly operator Malaysia Airlines (MAS) with promotional fares as low as RM 1. He redefined air travel by sticking true to AirAsias slogan of Now everyone assemble fly by implementing its vision that is to attain the lowest woo so that everyone can fly with AirAsia. Since, AirAsia has flown more than 100 million guests in less than nine years.

One of the mission of the company is to maintain the highest quality product, embracing technology to reduce damage and enhance service levels. It has broaden its marketing strategies to e-bus iness level as through websites where custom! ers can book their tickets as early as they could AirAsias main hub is the Low-Cost Carrier Terminal (LCCT) inflexible at Kuala Lumpur International Airport (KLIA). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru unspoiled Singapore and launched its first international flight to Bangkok. AirAsias registered office is in Petaling Jaya, Selangor while its head office is at Kuala Lumpur International Airport.If you demand to get a full essay, order it on our website: BestEssayCheap.com

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