Outline And Evaluate The Role Of Media In Addictiv

Outline and evaluate the role of media in addictive behaviour.(25 marks) A lot of explore has been conducted into the effects media have on habit-forming behaviour, enabling us to have a better full of this important modulate on habituation behaviours. Much of this seek focuses on affectionate learning effects, for example Charlton (1986) make hold cigarette advertisements made children associate smoking with looking with child(p) up and having confidence, suggesting that media influences lead to addiction. However, the media too has positive influences on addictive behaviours, kindred the use of positive role models and education. Gunsekera et al. (2005) found do drugs pickings in films is shown in a positive shape with smaller reference to possible negative consequences, suggesting that the media flowerpot influence dependency behaviour in a negative manner. However, Roberts (2002) found inappropriate evidence, as drug taking in medicine videos was somewhat uncommon, portraying the behaviour in a impersonal manner, though this could actually increase drug usage by demonstrating it to be a normal behaviour. Although the media can help to aver close the risks of addiction, there is a danger that addicts will be demonized finished media-created moral panics, seriously affecting the chances of addicts receiving enough social reserve to help them quit, or seeking treatment in the graduation exercise place. Another danger is that of misinformation, with the National Pain grounding (2008) decision that the media confuses issues surrounding the addictive properties of painkilling drugs, leading to chronic under-treatment of pain. An saying of media, advertisements, can be used to sell alcohol or cigarettes, whereby the media portrays slew who drink to be sophisticated. Up to the 80s, adverts also give tongue to that people that smoke were glamorous and successful. Chapman (1982) found that minor smokers were influenced by adver ts and were more likely to smoke the brands ! that have been in...If you take to press a full essay, order it on our website: BestEssayCheap.com

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