Tuesday, September 24, 2013

Marketing promotional strategies and analysis for Haagen-Dazs and Ben and Jerrys

For this task I have chosen to write tight Ben and Jerrys and Haagen-Dazs scratch cream. These be two rival inciters at the utmost end of the mart. I decided to write about glassful cream because it is very popular and there is lots of data available about them. They also both(prenominal) have slap-up merchandise and promotional strategies. I chose to write about Haagen-Dazs, as it is the crush known ice cream. It is the number one super helper ice cream with 43 % of the market shell out. It is rather high-priced as it is about £5 for a cartonful on the ice cream but it is very nice. It is recognise with immanent ingredients and its flavours are Chocolate, Butter Pecan and Cherry Vanilla. It was setoff made over 40 years ago. Haagen-Dazs uses the finest and purest ingredients. Ben and Jerrys is also at the backsheesh end of the market but it is a newer brand as it was first made in 1978. It has 39% of the market share and is the number two brand. It cost s a undersize firearm less than Haagen-Dazs as well. The price is still quite a costly though as all the products used are bought from minority and disadvantaged workers. It has a more(prenominal) fun visualise and has flavours such as Phish Food, Berry Nice and Cherry Garcia.
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It is aimed more towards upstart people than Haagen-Dazs is. It is aimed at young men and women in their teens, twenties and thirties with a high disposable income. Although these products are both at the top end of the market and are luxury ice creams they have very different approaches to their selling and promotional strategies. Ben and Jerrys is markete d as a fun brand. It aims to try and allure! jr. people than... If you want to get a ripe essay, revisal it on our website: BestEssayCheap.com

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