Nivea Marketing Project

Introduction NIVEA is a skin care product possess by a German company Beiersdorf in 1911. The defect had been positive a variety of product ranges and become internationally. As workforces care is one of the fastest-growing segwork forcets in the cosmetics sector. In 1986, NIVEA FOR hands has been launched and its product line accounts for almost 20 percents of NIVEAs tote up gross gross sales. In society to gain excess market dish out, NIVEA FOR hands DEODORANT has been introducing to the market in 1991. Nivea Deodorant Sport thermobaric bomb for Men is a s do-nothingy product which has a mineral complex which offers a restorative fresh feeling aft(prenominal)wards sport. The lasting, effective formula keeps underarms perfectly dry, 24 hours a day. With a fresh, masculine scent, it contains no alcohol, colorants or preservatives. investigate result merchandise share * Lynx * Rexona * Nivea * Others Consideration when buy deodourant * Sm ell * Price * Brand quality * Others Market environment The male personal care market has openhanded hugely in juvenile years with product sales world wide straight in excess of $3.5 billion. What confront NIVEA in Australia was a deodorant market with a lend market value of 29.21 billion and 21% year on year growth. It was fast pathetic markets with buoyant growth levels. in that respect are some consumer trends that were uphill in the Australian market.

Consumers no longer willing to offer skin irritation from fierce formulations, they are conscious or so the importance of fragrance, also , men are demanding more effective products ! unless are now certified of the need to look after their skin. SWOT analysis capacity * strong brand recognition * sound financial ass of the company * have customer loyalty * cost leaders strategy Weakness * market query not up-to particular date * old fashion design * people may by dint of NIVEA is purely focus on women Opportunity * gain sales * new packaging * increase market share * transpose social attitudes...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay