Tuesday, August 25, 2020
4 Reasons Your Resume Didnt Get You a Job Interview
4 Reasons Your Resume Didnt Get You a Job Interview You went through hours making what you thought was the ideal resume. You sent it out with your application-which likewise took hours of your life-andâ⬠¦ nothing. You never hear once again from that organization and youââ¬â¢re directly back to where you began. Here are 4 reasons your resume may have wound up in the shredder.1. You fell prey to ATSMost organizations that have an online application have whatââ¬â¢s called an Applicant Tracker System (ATS), intended to remove most of candidates. You presumably have an under 5% possibility of getting a meeting when you apply online like this. Figure out how to sidestep any ATS and land you that interview.2. You were too braggyYou miss-stepped on the fine tightrope among sure and careless, between ideal for the activity and brimming with yourself. On the off chance that you figure this may have been the situation with your resume, hear a target second point of view. You can generally dial down oneself acclaim a couple ticks.3. You r LinkedIn is out of dateLots of scouts will really contrast your resume with your online profiles. In the event that what they see doesnââ¬â¢t coordinate, theyââ¬â¢ll expect youââ¬â¢re being untrustworthy about something-in one discussion or the other. Make a point to keep your LinkedIn profile refreshed one next to the other with your resume and this wonââ¬â¢t be a problem.4. You didnââ¬â¢t incorporate numbersYou didnââ¬â¢t put enough amount into your characteristics. Ensure when selling your achievements, you incorporate a couple of statistical data points that the scout can take to the employing chief to show you can convey when it counts.Make one of these socially awkward act? Never dread. In any event now you know. Fix these issues, at that point focus on making your resume adequate to persuade a spotter in six seconds or less. At that point attempt to get it before genuine people, through new or existing associations.
Saturday, August 22, 2020
Andy Warhol Influence on the Twentieth Century Essay Example For Students
Andy Warhol: Influence on the Twentieth Century Essay With numerous new styles and convictions emerging during those periods, Whorls creative mind would start to deliver thoughts that were unbelievable yet progressive simultaneously. American qualities at any point adjusted thus Warhol saw an opportunity to feature how effectively individuals are impacted by the media and mainstream society. He utilized numerous parts of the new social society to make his art,pork. Warhol made his pieces by finding What was famous, What hung out in current workmanship, and furthermore something with standard American qualities. Warhol likewise took regular Objects and transformed them into pop workmanship sensations. We will compose a custom exposition on Andy Warhol: Influence on the Twentieth Century explicitly for you for just $16.38 $13.9/page Request now He understood that most of the United States went food shopping and chose to make a line of changeless items. This line Of Whorls incorporated the famous Brills boxes, sticker prices, the banana, and Coca-Cola bottles (Warwick). His formation of Coca Cola Bottles in 1962 turned out to be extremely well known. The containers are in the regular daily existence of an American which made them extremely acquainted with for all intents and purposes everybody. Warhol used to distinguish the idea of the incomparable American culture, unknown and consumerist, gave to conventionalism and with a pride in unanimity, was the omnipresent Coca Cola bottle-(Cobblestone 12). To Warhol, a Coca Cola bottle appeared to be so straightforward in any case, likewise a widespread symbol in the United States, Often in media individuals appear picture great, however their lives are catastrophes in the background. The demise of famous celebrity Marilyn Monroe started Whorls enthusiasm to uncover the real factors of the mainstream society. Monroe was a sex symbol, design symbol, just as a social symbol for the nineteen fifties and sixties. The powerful memory of the sentiment and riddle of Marlins demise with the seemingly perpetual hypothesis encompassing it raised her to the best current star status. Whorls canvases took an interest in the open union (Cobblestone 25). Andy overstated the highlights of Marilyn Monroe that had made her lovely (Bolton 19). Additionally, the prevalence of famous people, for example, Jackie Kennedy and Elvis Presley before long started to clear the country (Warwick). Warhol considered these to be as symbols for the sixties and furthermore considered them to be a motivation to what might turn into his new works of art. Regardless of how glad, beautiful, or perfect the VIPs appeared on TV, they were calamities in all actuality and Warhol executed his introduction Of these privileged insights through pop workmanship. After World War two had finished and the United States had entered the Vietnam War, the subject of mortality turned out to be less stunning to the populace than in the years earlier. With the acknowledgment of such things, Warhol chose to make an ascent of ruthless fine art that would represent the comprehension of life and passing. His arrangement of death and calamity included artistic creations of hot seats, suicides, and vehicle crashes (Warwick). Warhol needed general society to perceive what truly goes on in the public arena When individuals settle on dangerous choices. Warhol utilized amazing, hard-hitting picture that summarized the manner in which society was getting so used to pictures Of frightfulness that they were not, at this point stunned by them (Bolton 23). All of Whorls arrangement had a lot to do with the changing crazes of the present timeframe and how he indicated the people the real factors Of society. There was a period in Whorls life when he couldn't create th oughts. The opposition between individual specialists enhanced and Warhol was in danger of never completely propelling his pop craftsmanship profession. Warhol realized that he needed to make something sufficiently radical to put him on top. While conversing with a display proprietor, Muriel Lotto, he was acquainted with the premise off lion's share of his fine art. Cash and soup. Andy had paid Lotto for a thought that would put him on the map later on, Muriel expressed, what implies more to you and that you like more than all else on the planet is cash. You should paint pictures of none (Shines 17), Also while talking, she disclosed to Warhol he should paint, something you see each day and something that everyone would perceive. .ua9b59f95b87470814b9155bbd3fd4d98 , .ua9b59f95b87470814b9155bbd3fd4d98 .postImageUrl , .ua9b59f95b87470814b9155bbd3fd4d98 .focused content region { min-tallness: 80px; position: relative; } .ua9b59f95b87470814b9155bbd3fd4d98 , .ua9b59f95b87470814b9155bbd3fd4d98:hover , .ua9b59f95b87470814b9155bbd3fd4d98:visited , .ua9b59f95b87470814b9155bbd3fd4d98:active { border:0!important; } .ua9b59f95b87470814b9155bbd3fd4d98 .clearfix:after { content: ; show: table; clear: both; } .ua9b59f95b87470814b9155bbd3fd4d98 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; change: murkiness 250ms; webkit-change: haziness 250ms; foundation shading: #95A5A6; } .ua9b59f95b87470814b9155bbd3fd4d98:active , .ua9b59f95b87470814b9155bbd3fd4d98:hover { mistiness: 1; change: obscurity 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .ua9b59f95b87470814b9155bbd3fd4d98 .focused content region { width: 100%; position: relative; } .ua9b59f95b87470814b9155bbd3fd4d98 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content design: underline; } .ua9b59f95b87470814b9155bbd3fd4d98 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .ua9b59f95b87470814b9155bbd3fd4d98 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-fringe sweep: 3px; content adjust: focus; content adornment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .ua9b59f95b87470814b9155bbd3fd4d98:hover .ctaButton { foundation shading: #34495E!important; } .ua9b59f95b8 7470814b9155bbd3fd4d98 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .ua9b59f95b87470814b9155bbd3fd4d98-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .ua9b59f95b87470814b9155bbd3fd4d98:after { content: ; show: square; clear: both; } READ: workmanship gratefulness test 1 EssaySomething like a container of Campbell Soup (Comments)_ A Campbell soup can something that everybody could recognize, and identify with. It was something that individuals saw and utilized in regular day to day existence Warhol promptly understood this could be the premise of another arrangement. The next day Warhol purchased numerous Campbell Soup jars and started to stamp, print, draw, and paint The arrangement of Reversals and Retrospective, highlighting the Campbell Soup jars just as cash signs, was is most mainstream presentation to date. The reception of Merrills thoughts for a unimportant fifty dollars before long turned into a venture of a lifetime for Warhol. Andy Warhol was extremely interested With crafted by Truman Capote, an essayist during the fifties. Some would state Warhol dollied Capote. Capotes fiction energized a considerable lot Of Whorls draws. Warhol composed Capote fan mail, called him, and even ventured to holding up outside his loft regular (Bourbon 31). Warhol put quite a bit of his time in perusing and reproducing Traumas stories through craftsmanship. Albeit not many individuals making the most of his drawings of Truman Capotes short stories, Warhol respected him without a doubt. To make another sort of workmanship during a period of disclosure and patterns in such an assorted nation is a serious deal. However, to additionally make an enduring effect on society a long time after that is astounding. Andy Warhol has been known as the Prince of Pop generally for his significant accomplishments as a pop craftsman of the twentieth century. His work of art is dependent on the American culture during the nineteen fifties to the seventies. Warhol started an unrest in workmanship by creating Allots and Capotes thoughts. He will everlastingly be recognized as a designer for the premise of pop workmanship.
Monday, August 3, 2020
Keep the Comics in Christmas Happy Holidays from Your Friends at Panels!
Keep the Comics in Christmas Happy Holidays from Your Friends at Panels! Whether Christmas is something you celebrate, muddle through, or a fancy name for just another Thursday, we hope this missive finds you well and happy and surrounded by great comics. Heres an image of Santa Claus riding Shazam. C.C. Beck, you maniac. Its a long story. Captain Marvel Adventures #19 (1943), Cover by C.C. Beck For the rest of the year well be revisiting some of our greatest hits from the year that was, from our most insightful and poignant essays and our silliest musings, to that one quiz about butts (so far). Sure, we only started back in October, but Im tremendously proud of this team and the work theyve been doing. In the mean time, well be reading and writing in eager anticipation of 2015, our first full year of celebrating comics, the people who make them, and the people who love them (thats you). Before I go, one request. As it is the season of giving, please consider making a donation to the fund for iconic Batman artist Norm Breyfogle, who suffered a stroke earlier this month and received a daunting medical bill. He still has a long recovery ahead of him. Norm has suffered paralysis on his left side (and is left handed). As an artistthat is devastating! Norm now needs months of extended care in a Nursing Home fscility with daily therapy that will hopefully enable him to once again, continue his skillful art and regain his mobility to be able to walk again. Please donate if you are able, and of course spread the word. Thank you. Continue to love what you love. Happy holidays from our family to yours. Paul Sign up to The Stack to receive Book Riot Comic's best posts, picked for you. Thank you for signing up! Keep an eye on your inbox.
Saturday, May 23, 2020
Tata Nano Marketing - Free Essay Example
Sample details Pages: 9 Words: 2745 Downloads: 2 Date added: 2017/09/23 Category Advertising Essay Type Narrative essay Did you like this example? Table of Contents 1. 0 Introduction2 2. 0 Economic Environment3 2. 1 Global Business Cycle Trends:3 2. 2 GDP:4 2. 3 Unemployment:4 2. 4 Fiscal Policies:4 2. 5 Consumer confidence and consumer credit:4 2. 6 Income, Expenditure and Savings:5 2. 7 Income distribution:5 2. 8 BOP:6 3. 0 Cultural Environment:6 3. 1 Hofstedeââ¬â¢s Cultural Dimensions6 3. 2 The Changing Shape of Culture8 3. 3 Going Green8 4. 0 Political and Legal Environment:9 4. 1 Political Structure9 4. 2 Political Risk9 4. 3 Legal10 5. 0 Conclusion:11 5. 0 Appendix:12 5. 1 Appendix A12 5. 2 Appendix B13 5. 3 Appendix C13 . 4 Appendix D14 6. 0 Reference15 1. 0 Introduction TATA Motors Limited is Indiaââ¬â¢s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion, ranking it among the top ten companies in India. Unveiled in January 2008, their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Ta ta Motors, 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes, the TATA Nano is priced at USD 2500. It is compact (only 3 meters long) with enough space to comfortably seat four people. Fuel efficiency also plays a major role in its success; it does almost 50 miles per gallon of petrol. This highly fuel efficient, spacious car is also environmentally friendly, emitting less carbon dioxide than most two wheelers. (Tata Motors, 2008) [pic] (iwebie, 2009) Currently Nano is undergoing modifications to cater to foreign markets. By 2011, a modified Nano Europa is to be launched in Europe as a more powerful car with better safety and regulation to fit European standards. Business Line, 2009) Development of the Nano Europa creates an option to market a similar model for the United States with a mutually beneficial arrangement for both countries. In order to penetrate the American market, the countryââ¬â¢ s economic, cultural, political and legal environment must be analyzed. 2. 0 Economic Environment The economic environment of a country describes the external environment a firm will be operating in. This section attempts to discuss some of the most important economic variables. 2. 1 Global Business Cycle Trends: The global financial crisis reflects falling purchasing power in the international market and therefore is of great concern to Tata. The crisis worsened in September 2008 in the United States with bankruptcies, credit freeze and panic (James, Park, Jha, Jongwanich, Terada-Hagiwara Sumulong, 2008). From there it spread to the rest of the world; from the Eurozone to the developing economies of Asia. As a result consumer behavior has changed substantially. Understanding these changes will improve Tataââ¬â¢s competency in the new conditions. The sharp drops in US consumer confidence and expenditure ââ¬Å"could hold serious consequences in a country where private cons umption accounts for more than 70% of the GDPâ⬠(Datamonitor, 2009). 2. 2 GDP: GDP is an important factor as it allows the company to estimate purchasing power in the wake of the global crisis. Falling GDP usually means falling purchasing power. According to (Euromonitor International, 2009), two or more consecutive quarters of negative real GDP growth indicate a recession. Appendix A shows that US Real GDP had been experiencing persistent negative rowth since 2007. 2. 3 Unemployment: Higher unemployment will act as a hurdle to Tataââ¬â¢s Nanoââ¬â¢s success in US by reducing disposable income and therefore demand. Slow down in the housing sector has slowed down the construction industry and led to job cuts. With 82000 job cuts in the construction industry alone in November 2008, the US unemployment rate stood at 7. 2% which is the highest in 16 years (Euromonitor International, 2009). 2. 4 Fiscal Policies: To boost Americaââ¬â¢s ailing economy, the government has intro duced the American Recovery and Reinvestment Act of 2009. According to Euromonitor International (2009), this stimulus package is the biggest ever in US history including tax breaks and ambitious spending. The breakdown of the fiscal package is given in Appendix B. This is of great interest to Tataââ¬â¢s marketers since it promotes demand, growth and consumer confidence and will improve the market for Tataââ¬â¢s Nano. 2. 5 Consumer confidence and consumer credit: The US consumer market is the worldââ¬â¢s largest. This is attractive to marketers since it implies a significant market for products. However, according to Euromonitor International (2008), consumer expenditure has fallen sharply since the last quarter of 2007 with consumer confidence at ââ¬Ëa 16 year lowââ¬â¢. Falling consumer confidence reduces consumer expenditure and the demand for products like Tataââ¬â¢s Nano. 2. 6 Income, Expenditure and Savings: Harsh credit and employment conditions meant i ncomes were no longer enough to cover expenditures. Consequently Americans had to draw on their savings which meant that savings fell towards the end of 2007. For Tata this has serious repercussions, as Americans may not have adequate savings to purchase the Nano in the future. Appendix C illustrates the relationship between income, expenditure and savings between 2001 and 2007. 2. 7 Income distribution: Income is mainly distributed between three major groups in the US. According to Euromonitor International (2008), Baby Boomers, aged 45-59 years, are the highest earning consumer segment earning between USD 48000-84000 annually, with a ââ¬Ërefuse to ageââ¬â¢ attitude. Spending often on children and grand children they would be a lucrative market for Tataââ¬â¢s Nano. The second biggest demographic segment is approximately 36 years in age, earns about USD 60000 annually and accounts for a large proportion of the population. Third is the age-group 24-32, which accounts f or 15% of the total population and is important for its size, though not for its income. A breakdown of income distribution is given in Appendix D. 2. 8 BOP: The persistently deficit US current account reached its peak of USD 901,878 million in 2008 (Euromonitor International, 2009). This is a drawback especially for companies like Tata planning to export to the US since it increases the likelihood of a sudden depreciation of the dollar to reduce the BOP deficit. Foreign companies with investments in the US will buy less foreign dominated currencies. Exporting companies will experience a fall in demand for their goods as the products become more expensive for US consumers with the depreciation of the dollar. 3. 0 Cultural Environment: 3. 1 Hofstedeââ¬â¢s Cultural Dimensions This section analyzes the consumersââ¬â¢ perceptions and behaviour towards their environment. A countryââ¬â¢s culture encompasses ââ¬Å"knowledge, belief, art, morals, law, custom, and any other capa bilities and habits acquired by man s a member of societyâ⬠(Nakata Huang as cited in Yaprak, 2008). Geert Hofstede first introduced cultural dimensions into contemporary business literature. He attempted to assess cultures at a national level; it has also been applied using individual consumers as the unit of analysis (Blodgett, Bakir Rose, 2008). The illustration below gives a representation of Americaââ¬â¢s cultural environment according to Hofstedeââ¬â¢s cultural dimensions, [pic] (Source: ITIM, 2009) The diagram illustrates that level of individualism is one of the highest in the world. Fernandez-Berrocal, Salovey, Vera Ramos (2005) in their paper explained that individualistic cultures have a high level of subjective well-being; that is, quality is a vital determinant of purchase behavior. Train Winston (2007) further reinforce this by explaining that U. S. car manufacturers started losing their market share to their foreign counter parts because consumers pe rceived U. S. cars to score lower in terms of quality and reliability. US scores the lowest in terms of Long-term orientation (LTO) that indicates respect for culture and a belief in fulfilling social obligations (ITIM, 2009). This brings to view a patriotic and nationalistic side to the American people which President Obama is trying to rekindle by using ââ¬Ëbuy Americanââ¬â¢ as his new motto (Euro monitor International, 2009) in an attempt to protect the US economy by reactivating employment. Consumers are skeptical because they no longer view auto ââ¬Ëimportsââ¬â¢ as costing jobs for themselves or their friendsââ¬â¢ (Train Winston, 2007). This was due to Japanese and European automakers building factories and research facilities in the US which spurred local employment. This also led to reduction in market share of US automakers (Train Winston, 2007). . 2 The Changing Shape of Culture Culture is usually known to be ââ¬Å"inherently conservative, resisting cha nge and fostering continuityâ⬠(Czinkota Ronkainen, p. 54, 2007). Conversely Craig Douglas (2006) elaborate on the dynamism of culture, and how it is reshaped due to political, social, economic and technological forces (Usunier Lee as cited in Craig Douglas, 2006). This is proved by how as the recent economic downturn has affected the buying patterns of American consumers. As reported by Investorsobserver. com Americans are holding on to their wallets, due to factors like higher fuel and food prices. Moreover there is also an increasing trend of consumer bargaining and heavy usage of discount coupons (Euromonitor International, 2009). Therefore, consumers are not willing to spend as much as they used, and are being thriftier, therefore moving towards long term orientation. Earlier Americans preferred larger and more expensive vehicles, but ever since the price of petrol has increased the demand for such vehicles declined (Euromonitor International, 2009). Furthermore due to the recession it is more expensive to maintain large vehicles. Hence there is a demand for smaller, fuel efficient vehicles which Tata Nano can capitalize upon. 3. 3 Going Green Another trend that has emerged is the increasing awareness and demand for alternative energy sources. This development is facilitated by Obamaââ¬â¢s attempt to turn America into a ââ¬Ëgreenââ¬â¢ society by inculcating the usage of alternate fuels and other energy conservation practices (Walsh, 2009). He emphasizes that Americans are fed up of unpredictable fluctuations in oil prices and hence ââ¬Å"have a better understanding of why we need an energy transformationâ⬠(Walsh, p. 34, 2009). This point is reflected in the BBMG Consumer Conscious Report, which states that almost 90% of American consumers are likely to buy products from socially conscious companies; furthermore most consumers are welcoming the notion of shifting to green fuel (Euro monitor, 2009). This leads to demand in vehicles that are, efficient or hybrids or running on alternate fuels. Tata Nano should consider this facet of take advantage of it. 4. 0 Political and Legal Environment: In order to proceed with the analysis of the TATA Nano in the US, it is important for the company to examine the countryââ¬â¢s political framework and legal structure. . 1 Political Structure The US government under the Constitution is categorized into three branches; Legislative Branch, Executive Branch and Judiciary Branch (Euromonitor International, 2009 White House, 2009). In January 2009, the Democratic Party led by senator Barrack Obama came into power in the midst of a crisis that has lost nearly 2 million jobs and manufacturing industries like the automotive industry have hit a 28 year low point (White House, 2009). For this reason it is of great importance to analyze the political risk of the US. . 2 Political Risk The automotive industry is by far the most prominent industry in the US in the 20th cent ury. However developing nations like India are rapidly matching the sophistication of the US industry and as in the case of the Nano have surpassed the technology and design of US manufacturers. Therefore, import of fuel efficient, reliable and cost-efficient cars has increased. Furthermore US owned MNCââ¬â¢s like GM have production plants in low wage countries to minimize production costs. Americans are now advocating greater protectionism since the industry accounts for approximately 10% of employment (Raghu, 2007). Due to the financial crisis, President Obama is attempting economic reform through legislative and regulatory changes. This includes revision of bankruptcy laws, regulations for financial products and non financial institutions (Eurasia, 2009). There will also be direct involvement and control of financial enterprises, which would increase US holdings (Eurasia, 2009). The government is also expected to revise their fiscal policies in order to encourage the cou ntryââ¬â¢s economic growth (Eurasia, 2009). 4. 3 Legal The low US liberal import tariff of 2. 5% is lower than other countries and aids Nanoââ¬â¢s pricing strategy in the market (US Department of Homeland Security, 2009). The firm would still have to comply with the high environmental regulations set by the US Environmental Protection Agency (EPA) (Cooney Yacobucci, 2006). Nano must have a combined fuel economy rating of atleast 22. 5 miles per gallon set by EPA (US Department of Homeland Security, 2009). This however would not be an issue for the Nano as the car has a fuel-economy rating of approximately 50 miles per gallon (Tata Nano, 2008) Nano must also fulfill the DOT requirements, which ensures Federal Motor Safety Standards in the US. It requires meeting the governmentââ¬â¢s bumper and theft-prevention standards (US Department of Homeland Security, 2009). Hence compliance is mandatory for Tata to be able to operate in the US. 5. 0 Conclusion: Although the compact and cost-effective Tata Nano is ideal for the Indian terrain it may not necessarily be so for the very dissimilar American market. This questions the fact whether the Nano would be able to penetrate such a market. However the aspects discussed above indicate that this might be exactly the wonder car the US market needs now. There are certain drawbacks nonetheless. The present US economic environment poses both threats and opportunities for Nano. One such opportunity is how consumer insecurity has lead to preferences of more affordable modes of transport over luxury cars. Another opportunity is adjusted fiscal policies that encourage spending and investment. This too would make it very easy for the Nano to capture the market. The drawbacks include the spiking current account deficits as exchange rates could fall suddenly. This creates uncertainty drastically affecting Nanoââ¬â¢s price and demand. The US changing consumer culture poses challenges for international and domest ic automakers as consumers prefer to buy Japanese cars over the more expensive gas guzzling local cars. Hence the Nano should acquire attributes like high quality, reliability fuel efficiency to gain a competitive advantage over American automobiles. Politically, President Obamaââ¬â¢s move to amend fiscal policies and other reforms has created many advantages for foreign investors. Legally US environmental regulations may work to Nanoââ¬â¢s benefit because fuel-efficiency is one of Nanoââ¬â¢s prime attributes. In conclusion, the US market is a potential market for Nano. 5. 0 Appendix: 5. 1 Appendix A [pic][pic] (Euromonitor, 2009) 5. 2 Appendix B [pic] (Euromonitor, 2009) 5. 3 Appendix C [pic] (Euromonitor, 2007) 5. 4 Appendix D [pic] (Euromonitor, 2007) 6. 0 Reference Berrocal, P. , Salovey, P. , Vera, A. , Extremera, A. Ramos, N. (2006). Culture influences on the relation between perceived emotional intelligence and depression. RIPS/IRSP, 18(1), 91-107. Blodgett, J. , Bakir, A. Rose, G. (2008). A test of the validity of Hofstedeââ¬â¢s cultural framework. Journal of Consumer Marketing, 25(6), 339-349. Business Line (2009). Tata Motors to redesign Nano for US market. Retrieved March 24, 2009, from https://www. thehindubusinessline. com/2009/03/24/stories/2009032452000200. htm Czinkota, M. Ronkainen, I. (2007). International marketing (8th ed. ). OH 45040: South-Western. Craig, S. Douglas, S. (2006). Beyond national culture: implications of cultural dynamics for consumer research. International Marketing Review, 23(3), 322-342. Cooney, S. Yacobucci, B. (2006). U. S. utomotive industry: policy overview and recent history. Nova Publishers Datamonitor. (2009, January). USA: Country Analysis Report. Retrieved from Business Source Premier Database. Euromonitor International. (2009, 12 March). USA: Country pulse. Retrieved from Global Market Information Database. Euromonitor International. (2009, March). Q A: The recession- perspectives and predic tions. Retrieved from Global Market Information Database. Euromonitor International. (2009, February). Global Financial Crisis: North America suffers economic fall-out. Retrieved from Euromonitor International database. Euromonitor International. (2009, March). Americaââ¬â¢s fiscal stimulus plan the biggest in US history. Retrieved from Euromonitor International database. Euromonitor International. (2008, September). USA Income and Expenditure. Retrieved from Euromonitor International database. Euromonitor International. (2009, January). USA Trade Balance . Retrieved from Euromonitor International database. Eurasia Group. (2009). Top 10 Risks of 2009. New York: Ian Bremmer ITIM. (2009). United States ââ¬â US or American Geert Hofstede Cultural Dimensions Explained. Retrieved March 24, 2009, from https://www. eert-hofstede. com/hofstede_united_states. shtml Iwebie (2009). How to book Tata Nano. Retrieved March 30, 2009, from https://www. iwebie. com/how-to-book-tata-nano Ja mes, W. E. , Park, D. , Jha, S. , Jongwanich, J. , Terada-Hagiwara, A. Sumulong, L. (2008). The US Financial Crisis, Global Financial Turmoil and Developing Asia: Is the era of high growth at an end?. (ADB Economics Working Paper Series 139). Raghu (2007). Political Affairs Magazine US car industry: One down, two to go?. Retrieved March 11, 2009 from https://www. politicalaffairs. net/article/articleview/5134/1/253/ TATA Motors. (2008). Profile. Retrieved March 31, 2009, from https://www. tatamotors. com/our_world/profile. php TATA Nano. (2008). The people car from TATA motors. Retrieved March 15, 2009, from https://tatanano. inservices. tatamotors. com/tatamotors/index. php? option=com_contenttask=viewid=143Itemid=169 Train, K. Winston, C. (2007). Vehicle choice behavior and the declining market share of U. S. automakers. International Economic Review, 48(4), 1469-1496. The White House. (2009). Agenda: Economy. Retrieved from https://www. whitehouse. gov/agenda/economy/ US De partment of Homeland Security. (2009). Importing a motor vehicle. Retrieved from https://www. cbp. gov/xp/cgov/trade/basic_trade/importing_car. xml Walsh, K. (2009, April 1). An American finally ready to conserve; Obama adviser Carol Browner, EPA chief for Clinton, says attitudes have changed. U. S. News World Report, 146(3), 34. Walsh, K. (2009, April 1). Changing Americaââ¬â¢s energy ways; the recession wonââ¬â¢t make it easy, but Obama says the nation is ready. U. S. News World Report, 146(3), 28. Yaprak, A. (2008). Culture study in international marketing: a critical review and suggestions for future research. International Marketing Review, 25(2), 215-229. Donââ¬â¢t waste time! 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Monday, May 11, 2020
Crash, By Paul Haggis - 1060 Words
Crash is a film that takes place in Los Angeles and explores race, class division and, stereotypes in an American society that urges us to believe in the concept that every stranger is a potential enemy. The title of the film ââ¬Å"Crashâ⬠is used to describe several car crashes that take place throughout the film. However, in a more subjective perspective, the word ââ¬Å"crashâ⬠guide us in a explorative journey about how various racial/ethnic groups, Latino/as, African Americans, European Americans, and Asian Americansââ¬â¢ worldview, along with different sets of events ââ¬Å"crashâ⬠into one another. In fact, Paul Haggis, the director, attempts to describe the worldview of different ethnicities along with their own biases, stereotypes and misconceptions, through an interconnected plot structure.The film encourages us to examine different values, norms and beliefs about each of the cultures represented. Haggis stimulates the audience to stay connected with them selves and with the movie. He successfully accomplishes it with intense scenes while inviting the viewer to dig deeper into their nature and inquire about what would it be their real response be when molested, scared, or endangered in the midst of our cultural background. Cultural patterns are shared beliefs, values, and norms that govern behavior. Crash skillfully moves the audience to constantly confront and reflect on different cultural behavior based perspectives. A clear example of how our cultural stereotypes play an unconsciousShow MoreRelatedThe Film Crash By Paul Haggis992 Words à |à 4 PagesSome of these issues include prejudice, individual discrimination, institutional discrimination, relative poverty, absolute poverty, and social class. Much of this is touched upon in Paul Haggisââ¬â¢ 2004 film Crash that even over a decade after its release the social issues brought up in the film still apply. The film Crash depicts many scenes of discrimination that all apply due to race and ethnicity, both on an individual and institutional scale. Individual discrimination is the act of discriminationRead MoreThe Film Crash By Paul Haggis1157 Words à |à 5 PagesThe film Crash by Paul Haggis is a film involving issues of race and gender, which is viewed through the intersecting lives of strangers seen through an auto accident/crash in Los Angeles which opens the film. This film is trying to symbolize what goes on in the world today in regards to racism and stereotypes. Paul Haggis tries to make a point on how societies view themselves and others in the world based on there ethnicities. This movie intertwines several different people s lives, all differentRead MoreCrash, Coordinated By Paul Haggis Essay1485 Words à |à 6 Pageshe honor winning film Crash, coordinated by Paul Haggis, takes after the life of different characters whose lives interlock over the time of thirty-six hours. Every one of the characters of the film all originate from various societies, ethnicities and foundations. The film conveys to light the racial, preference and ethnic generalizations that individuals may quietly accept however surface in various routes with the collaborations of others in the public arena. One of the characters, Officer JohnRead MoreThe Movie Crash, By Paul Haggis2046 Words à |à 9 Pagesdeliberate thought, we develop certain assumptions about others based on race, ethnicity, and clothing. A movie called Crash that was made in 2004 and it is directed by Paul Haggis. The movie Crash stars Sandra Bullock who plays Jean Cabot, Matt Dillon as Sgt. John Ryan, Ryan Phillippe plays as Officer Tom Hansen, Ludacris as Anthony, and Larenz Tate as Peter. In the movie Crash, characters lives showcase the use of stereotypes and the ââ¬Å"butterfly effectâ⬠that is shown in other lives that are usedRead MoreSelective Perception in Paul Haggis Crash853 Words à |à 4 PagesSociology 113AE Reaction Paper 10/20/05 Selective Perception in Paul Haggis Crash Prejudices are the strong backbone to the concept of racism. They are the labels and images that we designate to a group of people on the basis of what we imagine to be the characteristics of all members of that group. More often than not, they are incorrect and incomplete. The film Crash, directed by Paul Haggis, addresses the strong existence of prejudices against many groups from various perspectivesRead MoreMovie Analysis : Crash By Paul Haggis1287 Words à |à 6 PagesPaul Haggisââ¬â¢s film ââ¬Å"Crashâ⬠, examines charactersââ¬â¢ whoââ¬â¢s seemingly diametrically opposed views of racial equality cause them to crash into one another. The characters of Officer Ryan and Officer Hanson played by Matt Dillion and Ryan Phillipe are affected when the crash provides them with introspection into to their own prejudice behaviors. The crash breaks up skewed fragments of their beliefs, ideas, and perceptions. Literally, crash means to move with force and speed into an object or obstacle followedRead MoreThe Characteristics Of Characters In Crash By Paul Haggis709 Words à |à 3 PagesUnfortunately, people living in the contemporary society still suffer from various kinds of discrimination. For some reason, people still tend to label others because of their color of skin, gender, social status, etc. The director of the movie ââ¬Å"Crashâ⬠Paul Haggis aims to tell the audience that the divisions are only in the human heads. Besides, he is trying to prove that people are not good or bad; they just act according to the situation. Thus, all of the characters described in the movie have bothRead MoreThe Film Crash, Directed By Paul Haggis974 Words à |à 4 PagesThe film Crash, written and directed by Paul Haggis, examines racial exchanges in several different ethnic groups living in Los Angeles. As the film move forward, we are able to view how each charactersââ¬â¢ own racist experiences change their attitudes towards other races. Paul Haggis il lustrates those change through the mood tone, setting, and even the music. By the end of the movie, the audience is left with a feeling of hope and an ambition to examine its own thought and actions towards othersRead MorePaul Haggis Crash: Movie Analysis2167 Words à |à 9 PagesPaul Haggiss film Crash (2004) explores the social and racial tensions that are prevalent in contemporary Los Angeles. Crash is comprised of a series of vignettes in which people lead parallel lives that briefly intersect throughout the film and converge through various car crashes in Los Angeles. Crash features an all-star cast, which includes Sandra Bullock, Brendan Fraser, Matt Dillon, Ryan Philippe, Than die Newton, Terence Howard, Chris Ludacris Bridges, and Larenz Tate. Through various vignettesRead MoreColonialism And Racism In Crash By Paul Haggis839 Words à |à 4 Pages Paul Haggisââ¬â¢s 2004 melodrama ââ¬Å"Crashâ⬠is a film depicting the way diverse societies, cultures and environme nts affect each otherââ¬â¢s lives. Characters are forced to interact and assist in uncomfortable and traumatic chains of events that impact the filmââ¬â¢s ability to create intense moments that questioned are initial perspective of a characterââ¬â¢s sense of morality. Haggis does an excellent job structuring the story around the concept of everyday life with unexpected moments of conflict, and developing
Wednesday, May 6, 2020
Forrest Gump Chapter Five Free Essays
string(28) " whupped them Georgia Dogs\." Chapter Five After the Orange Bowl, the Atheletic Department get my grades for the first term, an it ainââ¬â¢t long before Coach Bryant send for me to come to his office. When I get there, he lookin bleak. ââ¬Å"Forrest,â⬠he say, ââ¬Å"I can understan how you flunked remedial English, but it will mystify me to the end of my days how you managed to get an A in something called Intermediate Light, an then an F in phys-ed class ââ¬â when you is jus been named the Most Valuable College Back in the Southeastern Conference!â⬠It was a long story that I did not want to bore Coach Bryant with, but why in hell do I need to know the distance between goalposts on a soccer field anyway? Well, Coach Bryant lookin at me with a terrible sad expression on his face. We will write a custom essay sample on Forrest Gump Chapter Five or any similar topic only for you Order Now ââ¬Å"Forrest,â⬠he say, ââ¬Å"I regret awfully havin to tell you this, but you is done flunked out of school, an there is nothin I can do.â⬠I jus stood there, twistin my hands, till it suddenly come to me what he is sayin ââ¬â I ainââ¬â¢t gonna get to play no more football. I got to leave the University. Maybe I never see any of the other guys no more. Maybe I never see Jenny Curran no more either. I got to move outta my basement, an I wonââ¬â¢t get to take Advanced Light nex term, like Professor Hooks have said I would. I didnââ¬â¢t realize it, but tears begun comin to my eyes. I ainââ¬â¢t sayin nothin. I jus standin there, head hangin down. Then Coach, he stand up hissef, an come over to me an he put his arm aroun me. He say, ââ¬Å"Forrest, it okay, son. When you first come here, I expect somethin like this would happen. But I tole em then, I said, just give me that boy for one season ââ¬â that is all I ask. Well, Forrest, we has had ourselfs one hell of a season. That is for sure. An it certainly werenââ¬â¢t your fault that Snake thowed the ball out of bounds on forth downâ⬠¦.â⬠I look up then, an they is little tears in Coachââ¬â¢s eyes, too, an he is lookin at me real hard. ââ¬Å"Forrest,â⬠he say, ââ¬Å"there has never been nobody like you ever played ball at this school, an there wonââ¬â¢t be never again. You was very fine.â⬠Then Coach go over an stand lookin out the winder, an he say, ââ¬Å"Good luck, boy ââ¬â now git your big dumb ass outta here.â⬠An so I had to leave the University. I gone back an pack up my shit in the basement. Bubba come down an he done brought two beers an give one to me. I ainââ¬â¢t never drank a beer, but I can see how a feller could acquire a taste for it. Bubba walk with me outside the Ape Dorm, an lo an behole, who should be standin there but the entire football team. They is very quiet, an Snake, he come up an shake my han an say, ââ¬Å"Forrest, I am very sorry about that pass, okay?â⬠An I says, ââ¬Å"Sure Snake, okay.â⬠An then they all come up, one by one, an shake my han, even ole Curtis, who is wearin a body brace from his neck down on accounta bashin down one door too many in the Ape Dorm. Bubba say heââ¬â¢d hep me carry my shit down to the bus depot, but I say Iââ¬â¢d rather go alone. ââ¬Å"Keep in touch,â⬠he say. Anyhow, on the way to the bus station, I pass by the Student Union store, but it ainââ¬â¢t Friday night, an Jenny Curranââ¬â¢s band is not playin, so I say, the hell with it, an catch the bus on home. It was late at night when the bus got to Mobile. I had not tole my mama what had happened, cause I knew sheââ¬â¢d be upset, so I walk on home, but they is a light on up in her room an when I get inside, they she is, crying and bawling jus like I remember. What had happen, she tell me, is that the United States Army has already heard bout me not makin my grades, an that very day a notice done come for me to report to the U.S. Army Induction Center. If I had known then what I know now, I would never had done it. My mama take me down there a few days later. She has packed me a box lunch in case I get hungry on the way to wherever we is going. They is about a hundrit guys standin aroun an four or five busses waiting. A big ole sergeant be hollerin an yellin at everbody, an Mama goes up to him an says, ââ¬Å"I donââ¬â¢t see how you can take my boy ââ¬â cause heââ¬â¢s a idiot,â⬠but the sergeant jus look back at her an say, ââ¬Å"Well, lady, what do you think all these other people is? Einsteins?â⬠an he gone on back to hollerin an yellin. Pretty soon he yell at me, too, an I git on the bus an away we went. Ever since I lef the nut school people been shoutin at me ââ¬â Coach Fellers, Coach Bryant an the goons, an now the people in the Army. But let me say this: them people in the Army yell longer an louder an nastier than anybody else. They is never happy. An furthermore, they do not complain that you is dumb or stupid like coaches do ââ¬â they is more interested in your private parts or bowel movements, an so always precede they yellin with somethin like ââ¬Å"dickheadâ⬠or ââ¬Å"asshole.â⬠Sometimes I wonder if Curtis had been in the Army before he went to play football. Anyhow, after about a hundrit hours on the bus we get to Fort Benning, Georgia, an all Iââ¬â¢m thinkin is 35 to 3, the score when we whupped them Georgia Dogs. You read "Forrest Gump Chapter Five" in category "Essay examples" The conditions in the barracks is actually a little better than they was in the Ape Dorm, but the food is not ââ¬â it is terrible, altho there is a lot of it. Other than that, it was just doin what they tole us an gettin yelled at in the months to come. They taught us to shoot guns, thow hand grenades an crawl aroun on our bellies. When we wadnââ¬â¢t doin that we was either runnin someplace or cleanin toilets an things. The one thing I remember from Fort Benning is that they didnââ¬â¢t seem to be nobody much smarter than I was, which was certainly a relief. Not too long after I arrive, I get put on KP, on account of I have accidentally shot a hole in the water tower when we was down at the rifle range. When I get to the kitchen, it seems the cook is took sick or somethin, an somebody point to me an say, ââ¬Å"Gump, you is gonna be the cook today.â⬠ââ¬Å"What Iââ¬â¢m gonna cook?â⬠I axed. ââ¬Å"I ainââ¬â¢t never cooked before.â⬠ââ¬Å"Who cares,â⬠somebody say. ââ¬Å"This ainââ¬â¢t the Sans Souci, yââ¬â¢know.â⬠ââ¬Å"Why donââ¬â¢t you make a stew?â⬠somebody else say. ââ¬Å"Itââ¬â¢s easier.â⬠ââ¬Å"What of?â⬠I axed. ââ¬Å"Look in the icebox an the pantry,â⬠the feller say. ââ¬Å"Just thow in everthin you see an boil it up.â⬠ââ¬Å"What if it donââ¬â¢t taste good?â⬠I axed. ââ¬Å"Who gives a shit. You ever eat anythin around here that did?â⬠In this, he is correct. Well, I commenced to get everthin I could from the iceboxes an the pantry. They was cans of tomatos an beans an peaches an bacon an rice an bags of flour an sacks of potatoes an I donââ¬â¢t know what all else. I gathered it all together an say to one of the guys, ââ¬Å"What Iââ¬â¢m gonna cook it in?â⬠ââ¬Å"They is some pots in the closet,â⬠he say, but when I looked in the closet, they is jus small pots, an certainly not large enough to cook a stew for two hundrit men in the company. ââ¬Å"Why donââ¬â¢t you axe the lieutenant?â⬠somebody say. ââ¬Å"Heââ¬â¢s out in the field on maneuvers,â⬠come the reply. ââ¬Å"I donââ¬â¢t know,â⬠say one feller, ââ¬Å"but when them guys get back here today, they gonna be damn hungry, so you better think of somethin.â⬠ââ¬Å"What about this?â⬠I axed. They was an enormous iron thing bout six feet high an five feet aroun settin in the corner. ââ¬Å"That? Thatââ¬â¢s the goddamn steam boiler. You canââ¬â¢t cook nothin in there.â⬠ââ¬Å"How come,â⬠I say. ââ¬Å"Well, I dunno. I jus wouldn do it if I was you.â⬠ââ¬Å"Itââ¬â¢s hot. Itââ¬â¢s got water in it,â⬠I says. ââ¬Å"Do what you want,â⬠somebody say, ââ¬Å"we got other shit to do.â⬠An so I used the steam boiler. I opened all the cans an peeled all the potatoes an thowed in whatever meat I could find an onions an carrots an poured in ten or twenty bottles of catsup an mustard an all. After bout a hour, you could begin to smell the stew cookin. ââ¬Å"Howââ¬â¢s the dinner comin?â⬠somebody axed after a wile. ââ¬Å"Iââ¬â¢ll go taste it,â⬠I say. I unfastened the lid to the boiler an there it was, you could see all the shit bubblin an boilin up, an ever so often a onion or a potato woud come to the top an float aroun. ââ¬Å"Let me taste it,â⬠a feller axed. He took a tin cup an dip out some stew. ââ¬Å"Say, this shit ainââ¬â¢t near done yet,â⬠he says. ââ¬Å"You better turn up the heat. Them fellersââ¬â¢ll be here any minute.â⬠So I turned up the heat on the boiler an sure enough, the company begun comin in from the field. You could hear them in the barracks takin showers an gettin dressed for the evenin meal, an it werenââ¬â¢t long afterward that they begun arrivin in the mess hall. But the stew still wadnt ready. I tasted it again an some things was still raw. Out in the mess hall they begun a kind of disgruntled mumblin that soon turned to chantin an so I turned the boiler up again. After a haf hour or so, they was beatin on the tables with they knives an forks like in a prison riot, an I knowed I had to do somethin fast, so I turned the boiler up high as it could go. Iââ¬â¢m settin there watchin it, so nervous I didnââ¬â¢t know what to do, when all of a sudden the first sergeant come bustin thru the door. ââ¬Å"What in hell is goin on here?â⬠he axed. ââ¬Å"Where is these menââ¬â¢s food?â⬠ââ¬Å"It is almost ready, Sergeant,â⬠I say, an jus about then, the boiler commenced to rumble an shake. Steam begun to come out of the sides an one of the legs on the boiler tore loose from the floor. ââ¬Å"What is that?â⬠the sergeant axed. ââ¬Å"Is you cookin somethin in that boiler! ââ¬Å" ââ¬Å"That is the supper,â⬠I says, an the sergeant got this real amazed look on his face, an a secont later, he got a real frightened look, like you might get jus before an automobile wreck, an then the boiler blew up. I am not exactly sure what happened nex. I do remember that it blowed the roof off the mess hall an blowed all the winders out an the doors too. It blowed the dishwasher guy right thru a wall, an the guy what was stackin plates jus took off up in the air, sort of like Rocket Man. Sergeant an me, we is miraculously spared somehow, like they say will happen when you are so close to a han grenade that you arenââ¬â¢t hurt by it. But somehow it blowed both our clothes off, cept for the big chefââ¬â¢s hat I was wearin at the time. An it blowed stew all over us, soââ¬â¢s we looked like ââ¬â well, I donââ¬â¢t know what we looked like ââ¬â but man, it was strange. Incredibly, it didnââ¬â¢t do nothin to all them guys settin out there in the mess hall neither. Jus lef em settin at they tables, covered with stew, actin kinda shell-shocked or somethin ââ¬â but it sure did shut their asses up about when they food is gonna be ready. Suddenly the company commander come runnin into the buildin. ââ¬Å"What was that!â⬠he shouted. ââ¬Å"What happen?â⬠He look at the two of us, an then holler, ââ¬Å"Sergeant Kranz, is that you?â⬠ââ¬Å"Gump ââ¬â Boiler ââ¬â Stew!â⬠the sergeant say, an then he kind of git holt of hissef an grapped a meat cleaver off the wall. ââ¬Å"Gump ââ¬â Boiler ââ¬â Stew!â⬠he scream, an come after me with the cleaver. I done run out the door, an he be chasin me all over the parade grounds, an even thru the Officerââ¬â¢s Club an the Motorpool. I outrunned him tho, cause that is my specialty, but let me say this: they ainââ¬â¢t no question in my mind that I am up the creek for sure. One night, the next fall, the phone rung in the barracks an it was Bubba. He say they done dropped his atheletic scholarship cause his foot broke worst than they thought, an so heââ¬â¢s leavin school too. But he axed if I can git off to come up to Birmingham to watch the University play them geeks from Mississippi. But I am confined to quarters that Saturday, as I have been ever weekend since the stew blowed up and thatââ¬â¢s nearly a year. Anyway, I cannot do it, so I listen to the game on the radio while Iââ¬â¢m scrubbin out the latrine. The score is very close at the end of the third quarter, an Snake is having hissef a big day. It is 38 to 37 our way, but the geeks from Mississippi score a touchdown with only one minute to go. Suddenly, its forth down an no more time-outs for us. I prayin silently that Snake donââ¬â¢t do what he done at the Orange Bowl, which is to thow the ball out of bounds on fourth down an lose the game again, but that is exactly what he done. My heart sunk low, but suddenly they is all sorts of cheering soââ¬â¢s you canââ¬â¢t hear the radio announcer an when it is all quieted down, what happened was this: the Snake done faked an out of bounds pass on fourth down to stop the clock, but he actually give the ball to Curtis who run it in for the winning touchdown. That will give you some idea of jus how crafty Coach Bryant is. He done already figgered them geeks from Mississippi is so dumb they will assume we is stupid enough to make the same mistake twice. Iââ¬â¢m real happy bout the game, but Iââ¬â¢m wonderin if Jenny Curran is watchin, an if she is thinkin of me. As it turned out, it donââ¬â¢t matter anyhow, cause a month later we is shipped out. For nearly a year we has been trained like robots an are going to somewhere 10,000 miles away, an that is no exaggeration. We is going to Vietnam, but they says it is not nearly as bad as what we has gone thru this past year. As it turn out, tho, that is an exaggeration. We got there in February an was trucked on cattle cars from Qui Nhon on the South China Sea coast up to Pleiku in the highlands. It wadnt a bad ride an the scenery was nice an interestin, with banana trees an palms an rice paddies with little gooks plowin in them. Everbody on our side is real friendly, too, wavin at us an all. We could see Pleiku almost haf a day away on account of a humongus cloud of red dust that hovered over it. On its outskirts was sad little shanties that is worst than anythin I seen back in Alabama, with folks huddled neath cloth lean-toââ¬â¢s an they ainââ¬â¢t got no teeth an they children ainââ¬â¢t got no clothes an basically, they is beggars. When we get to the Brigade Headquarters an Firebase, it donââ¬â¢t look real bad either, cept for all that red dust. Ainââ¬â¢t nothin much going on that we can see, an the place is all neat an clean with tents stretched far as you can see in rows an the dirt an sand aroun them raked up nice an tidy. Donââ¬â¢t hardly look like a war going on at all. We might as well of been back at Fort Benning. Anyhow, they says it is real quiet cause it is the beginning of the gook new years ââ¬â Tet, or somesuch ââ¬â an they is a truce goin on. All of us is tremendously relieved, because we is frightened enough as it is. The peace and quiet, however, did not last very long. After we get squared away in our area, they tell us to go down to Brigade Showers an clean ourselfs. Brigade Showers is just a shallow pit in the groun where they has put three or four big water tank trucks an we tole to fold our uniforms up on the edge of the pit an then get down in there an they will squirt us with water. Even so, it ainââ¬â¢t haf bad, account of we been for nearly a week without a bath, an was beginnin to smell pretty ripe. We is assin aroun in the pit, gettin hosed down an all, an it is jus bout gettin dark, an all of a sudden there is this funny soun in the air an some jackoff who is squirting us with the hose holler, ââ¬Å"Incomin,â⬠and everbody on the edge of the pit vanish into thin air. We standin there butt neckid, lookin at each other, an then they is a big explosion close by an then another one, an everbody start shoutin and cussin an tryin to get to they clothes. Them incomin explosions fallin all aroun us, an somebody shoutin, ââ¬Å"Hit the dirt!â⬠which was kind of rediculous since we was all press so flat in the bottom of the pit by now we resemble worms rather than people. One of them explosions send a bunch of shit flyin into our pit an them boys on the far side get hit with it an start screamin an yellin an bleedin an grappin at theyselfs. It were all too apparent that the pit was not a safe place to be hidin. Sergeant Kranz suddenly appear over the edge of the pit, an he holler for all us to get the hell out of there an follow him. There is a little break between explosions an we haul ass out of the pit. I come over the top an look down an godamighty! Lyin there is four or five of the fellers who was squirtin the hose on us. They is hardly recognizable as people ââ¬â all mangled up like they has been stuffed thru a cotton baler or somethin. I ainââ¬â¢t never seen nobody dead, an it is the most horrible and scary thing ever happen to me, afore or since! Sergeant Kranz motion for us to crawl after him, which we do. If you could of looked down on it from above, we must of made a sight! A hundrit fifty or so fellers all butt neckid squirmin along the groun in a long line. They was a bunch of foxholes dug in a row an Sergeant Kranz put three or four of us in each hole. But soon as we get in em, I realize Iââ¬â¢d of almost rather stayed back in the pit. Them foxholes was filled waist stinkin deep with slimy ole water from the rain, an they was all sorts of frawgs an snakes and bugs crawlin an leapin an squirmin aroun in them. It went on the entire night, an we had to stay in them foxholes an didnââ¬â¢t get no supper. Jus afore dawn, the shellin eased up, an we was tole to haul our asses outta the foxholes an get our clothes an weapons an prepare for the attack. Since we was relatively new, they was really not much we could do ââ¬â they didnââ¬â¢t even know where to put us, so they tole us to go guard the south perimeter, which is where the officersââ¬â¢ latrine was located. But it were nearly worse than the foxholes, account of one of the bombs has hit the latrine an blowed up about five hundrit pounds of officer shit all over the area. We had to stay there all that day, no breakfast, no lunch; an then at sundown they commenced shellin us again so we had to lie there in all that shit. My, my, it were repulsive. Finally somebody remember we might be gettin hungry, an had a bunch of c-ration cases brought over. I got the cold ham an eggs that was dated 1951 on the can. They was all kinds of rumors goin on. Somebody said the gooks was runnin over the town of Pleiku. Somebody else says the gooks got a atomic bomb an is just shellin us with mortars to soften us up. Somebody else says it ainââ¬â¢t the gooks shellin us at all, but Austrailians, or maybe the Dutch or the Norwegians. I figger it donââ¬â¢t matter who it is. Shit on rumors. Anyhow, after the first day, we begun tryin to make ourselfs a livable place on the south perimeter. We dug us foxholes an used the boards an tin from the officersââ¬â¢ latrine to make us little hooches. The attack never come tho, an we never saw no gooks to shoot at. I figger maybe they smart enough not to attack a shithouse anyway. Ever night for about three or four days they shellin us tho, an finally one mornin when the shellin stops, Major Balls, the battalion executive officer, come crawlin up to our company commander an say we has got to go up north to help out another brigade that is catchin hell in the jungle. After a wile, Lieutenant Hooper say for us to ââ¬Å"saddle up,â⬠an everbody stuffin as many c-rations an han grenades in his pockets as he can ââ¬â which actually present sort of a dilemma, since you canââ¬â¢t eat a han grenade but you might nevertheless come to need it. Anyway, they load us on the heliocopters an off we flew. You could see the shit Third Brigade had stepped into even fore the heliocopters landed. They was all sorts of smoke an stuff risin up outta the jungle an huge chunks had been blown outta the groun. We had not even got to earth afore they commenced shootin at us. They blowed up one of our heliocopters in the air, an it was a dreadful sight, people set on fire an all, an nothin we could do. I am the machine gun ammo bearer, cause they figger I can carry a lot of shit on account of my size. Before we lef, a couple of other fellers axed if I would mind carryin some of their han grenades soââ¬â¢s they could carry more orations, an I agreed. It didnââ¬â¢t hurt me none. Also, Sergeant Kranz made me carry a ten-gallon water can that weighed about fifty pounds. Then jus fore we lef, Daniels, who carries the tri-pod for the machine gun, he gets the runs an he canââ¬â¢t go, soââ¬â¢s I got to tote the tri-pod too. When it all added up, I might as well of been toting aroun one a them Nebraska corn shucker jackoffs as well. But this ainââ¬â¢t no football game. It is gettin to be dusk an we is tole to go up to a ridge an relieve Charlie Company which is either pinned down by the gooks or has got the gooks pinned down, dependin on whether you get your news from the Stars an Stripes or by just lookin aroun at what the hell is goin on. In any event, when we get up there, all sorts of crap is flyin aroun an they is about a dozen fellers badly hurt an moanin and cryin an they is so much noise from all quarters that nobody can hardly hear nothin. I be crouchin down real low an tryin to get all that ammo an the water can an the tri-pod plus all my own shit up to where Charlie Company is, an Iââ¬â¢m strugglin past a slit trench when this guy down in it pipe up an say to the other, ââ¬Å"Lookit that big Bozo ââ¬â he look like the Frankenstein Monster or somethin,â⬠and Iââ¬â¢m bout to say somethin back, cause things seem bad enough already without nobody pokin fun at you ââ¬â but then, Iââ¬â¢ll be damned! The other guy in the slit trench suddenly jump up an cry out, ââ¬Å"Forrest ââ¬â Forrest Gump!â⬠Lo an behole, it were Bubba. Briefly, what had happen was that even if Bubbaââ¬â¢s foot was hurt too bad to play football, it were not bad enough to keep from gettin him sent halfway roun the earth on behalf of the United States Army. Anyhow, I drag my sorry butt an everthin else up to where I sposed to be, an after a wile Bubba come up there an in between the shellin (which stop ever time our airplanes appear) Bubba an me caught up with each other. He tells me he hear Jenny Curran done quit school an gone off with a bunch of war protesters or somethin. He also say that Curtis done beat up a campus policeman one day for givin him a parkin ticket, an was in the process of drop-kickin his official ass aroun the campus when the authorities show up an thowed a big net over Curtis an drug him off. Bubba say Coach Bryant make Curtis run fifty extra laps after practice as punishment. Good ole Curtis. How to cite Forrest Gump Chapter Five, Essay examples
Thursday, April 30, 2020
George Ritzer McDonaldization and its Principles Essay Example
George Ritzer: McDonaldization and its Principles Paper The McDonaldization of Society is based on his theory and social criticism on rationalization of society as a whole through the growth and principles of McDonaldââ¬â¢s fast-food model of business. The book begins with an introduction chapter that describes the background of McDonalds and outlines the different chapters of the book. Chapter Two gives a history of socioeconomic developments that lead up to the creation of McDonalds including theories of F. W. Taylor, Henry Ford and Max Weber, McDonalds in the present day, and what is predicted for the future of the McDonald system. The next four chapters break up the McDonaldization principles and how each one can be applied to society outside of McDonalds ââ¬â big business, education and health care as a few examples. Efficiency is the first principle introduced. The chapter talks about how McDonaldââ¬â¢s fast-food model encourages efficiency, similar to that of the assembly line developed by Henry Ford, in creating a fast-paced environment. The next chapter discusses calculability and how McDonalds emphasizes quantitative processes over qualitative products; everything must be measurable. Predictability is covered in the fifth chapter, which refers to the idea of gaining customer comfort in the stability of product offerings. The final principle chapter deals with control; particularly those of customer habits and employee work styles. The seventh chapter addresses the drawbacks and problems associated with having a McDonaldized society. Globalization is covered in Chapter 8 with a solid definition of globalization; the something/nothing principles and how the fast-food model has affected foreign societies. We will write a custom essay sample on George Ritzer: McDonaldization and its Principles specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on George Ritzer: McDonaldization and its Principles specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on George Ritzer: McDonaldization and its Principles specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The last two chapters in the book discuss options and alternatives for dealing with living in a McDonaldized society and how Starbucks is now taking over the role as an international mega-chain influencer on society in comparison to McDonalds. My life has been McDonaldized in a few different ways. First off, I feel constantly trapped in a McDonaldized system. Being forced to accept and deal with companies that strive for high efficiency and less human interaction, as well as the ââ¬Å"go go goâ⬠rushed lifestyle it all creates is something that does not bode well with me personally. Unfortunately, while pursuing my education, I have to deal with this all the time working as a waitress and see that demand from customers for high efficiency, predictable menu options and how the restaurant environment is set to control customer habits and flow of traffic to ensure high revenues through large customer volumes. I can also see the McDonaldization principles in my school life as well. I expect the calculability principle when it comes to getting high quantifiable grades, yet still expecting high quality education; which sometimes does not happen. Externally, efficiency is expected of me as I go through the system ââ¬â expected during class times, maintenance of time management skills for homework, essays and testing ââ¬â all while still trying to keep up a home life and job. As far as the control aspect of McDonaldization, it is not something I necessarily feel beyond any interactions like going to a fast-food restaurant to eat. I feel that individuals always have a choice once they reach adulthood (and perhaps sometimes before or less after depending on how much parental control is exuded in someoneââ¬â¢s life) and can control their own actions and decisions. However, I also feel that one of the more major drawbacks of McDonaldization has affected my life in regards to the dehumanization of the system. Plenty of times I feel the lack of the human element; so much now days is automated or so short interactions with people in constrained ways that often it feels like I am being run through the system like cattle being herded to the slaughterhouse getting ready to be made into the burgers society so readily gobbles down. One of the major consequences of the McDonaldization system is how people in todayââ¬â¢s society have conformed to convenience so much. People expect everything to be fast now. Many would rather pay more money and spend time in long lines to get fast-food over taking the time to grocery shop, cook a nutritious meal and enjoy time with the family over a sit-down dinner. The McDonaldization process has completely removed the social aspect of food and replaced it with over efficient, controlled and autonomous processes that reverts food just to sustenance rather than an enjoyable experience. Along with this, the fast-food industry has changed what we eat as well. The fast-food model encourages ââ¬Å"cutting cornersâ⬠by using inexpensive and easy to use products like trans fat oils and other high caloric foods (not to even mention the whole super sizing issue) which overall are bad for the health of society. I can say that I am a victim to these trains of thought as a matter of convenience. With such a hectic schedule, the idea of just going through a drive thru on my way between places usually trumps the idea of having to wait until getting home, waiting for something to cook then ending up with spoiled leftovers a few days later. As well, after so much time already eating those styles of food, it becomes something I am use to taste wise ââ¬â trying to make burgers at home never seem to taste as good as a classic quarter pounder or even attempting a milkshake seems near impossible at home. In regards to education systems, it seems like they are just simply trying to push students through with minimum, low quality standards in hopes to get the most quantity of students in the school for funding purposes. This can be seen all the way from elementary school through to university and college levels ââ¬â administrators aim for efficient, calculable and predictable classes and curriculums on the lowest dollar possible to get students through the system and out into the workforce. Another consequence that the book tends to stress is based on the employee sector of McDonalds. Most large corporations now days strive to create worker satisfaction and foster creativity within the workplace in efforts to retain workers. However, in the fast-food industry and many others that has been McDonaldized struggle the most with high turnover of employees, plenty of dissatisfaction, absenteeism, resentment, and alienation and other negative aspects felt among the working ranks. This idea seems to be inherent into the system though; very few restaurant environments contain workers that stick around and enjoy their positions because of the control and quick pace the industry places on them. Even though I do not work in fast-food, I see and feel this as a waitress in a restaurant ââ¬â our customers expect us to act like a fast-food environment and it creates animosity amongst the cooks, waitresses and management to keep the customers satisfied. The best way a person can respond to the effects of McDonaldization is to consciously avoid the major proponents of the system. Choosing alternatives like ââ¬Å"mom and popâ⬠non-chain restaurants, cooking at home which not only saves money but allows for much healthier food options, and encouraging others to do the same are all positive ways to avoid the pull of the fast-food system. In regards to education, it is something everyone obviously needs to be successful in the world, but the book recommends picking smaller schools where individualism and non-conformity are stressed. I think even Southeastern is similar in this way; not necessarily in the way the book mentions of attending a school with no majors, but the small class sizes within a degree program allows for much more creativity and exchange among students and instructors to avoid the ââ¬Å"cattle lead to slaughterâ⬠herd mentality found at a major, high population school. Other options include joining groups that tend to go against what McDonalds stands for. I could not see myself doing anything too radical, but taking the advice of the American Heart Association and making a concentrated effort to chose more heart healthy options when I do end up eating out would be a great way to help support their cause without sacrificing the convenience I am so accustomed to. The tongue-and-cheek list found in Chapter 9 of ways to respond has a few points that certainly caught my interest. These include: the next time you need a pair of glasses, use a local storefront optometrist rather than a Lenscrafters; avoid haircutting chains and instead go to a local barber or stylist; seek out small classes and get to know your professors; to really shake up the clerk at the department store, use cash rather than credit cards; and avoid most finger-foods, if you must eat them, make them homemade sandwiches, fresh fruits and vegetables. There are obviously pros and cons to living in a McDonaldized world, especially how it as affected society since its inception in 1937 to being a globally dominating force today. Personally, I donââ¬â¢t think society would change away from this way of thought any time soon, but realizing now how much it has affected my life, I feel the need to change myself to be less McDonaldized.
Saturday, March 21, 2020
The eNotes Blog Where the Queer Charactersat
Where the Queer Charactersat Im a character-driven reader: its the characters that suck me into the plot and make me want to keep turning the pages. à I especially love finding characters who resemble me in some way, from hair texture to musical inclinations. But what happens when you almost never see a key component of your identity mirrored in the characters you love? I identify as bisexual, and I want to know where the queer characters are in mainstream literature. To be clear, Im not talking about the characters you find in the LGBTQ+ section of the bookstore. I hate browsing in that section and feeling that I have to seek out these characters, and that when I do their narratives are only focused on their sexual orientation or gender identity. à I just want queer characters to exist organically in the books read by the mainstream public. In honor of Pride Month coming to a close I have composed a list my favorite books with LGBTQ+ characters, spanning several genres and each presenting a unique view of what it means to be LGBTQ+. Happy reading! *Warning:à all of these pieces of literature contain adult themes and content* 1.à The Girl with the Dragon Tattoo by Stieg Larsson A dark and disturbing mystery, Theà Girl with the Dragon Tattoo is a fantastic read that keeps the reader on the edge of his or her seat. One of the main characters isà Lisbeth Salander, an abrasive and unapologetic bisexual. What I like about her role in the novel is that her sexual orientationà isnt treated as a big deal (although it does play a role in subsequent novels). Salander simply does who she wants, when she wants, without Larsson making it a main plot point. 2. The Best Little Boy in the World by Andrew Tobias The Best Little Boy in the World is an oldie but goodie, a classic coming-out story. I really enjoy the honesty of this memoir. Tobias, originally writing under the pen nameà John Reid, details discovering his sexuality without resorting to sensationalism. He quietly proves his point: gay people are just like everyone else. 3. Iron Council byà China Mià ©ville Iron Councilà is a peculiar hybrid of western, steampunk, and fantasy genres. Much like the protagonist inà The Girl with the Dragon Tattoo, the main character in Mià ©villes novel isà unobtrusively bisexual. This novel is a prime example of an LGBTQ+ character merely existing in literature; there is no fuss or hullabaloo because the character defies heteronormativity. 4.à Rubyfruit Jungle byà Rita Mae Brown Rubyfruit Jungle is another coming of age/out story. However, unlike The Best Little Boy in the World, it is told from the point of view of a lesbian. Although problematic in some of its portrayal of the lesbian community and its sub-sects, the novel is an important read as it paved the way for other lesbian coming-out stories. This list goes out to all the questioning readers who want to find themselves in literature.
Thursday, March 5, 2020
Interesting Facts About Asian Americans
Interesting Facts About Asian Americans The United States has recognized May as Asian-Pacific American Heritage Month since 1992. In honor of the cultural observance, the U.S. Census Bureau has compiled a series of facts about the Asian American community. How much do you know about the diverse groups that make up this community? Test your knowledge with federal government statistics that bring the Asian American population into focus.ââ¬â¹ Asians Across America Asian Americans make up 17.3 million, or 5.6 percent, of the U.S. population. Most Asian Americans reside in California, home to 5.6 million of this racial group. New York comes in next with 1.6 million Asian Americans. Hawaii, however, has the largest share of Asian Americans- 57 percent. The Asian American growth rate was higher than any other racial group from 2000 to 2010, according to the census. During that time, the Asian American population grew by 46 percent. Diversity in Numbers A wide range of ethnic groups makes up the Asian-Pacific American population. Chinese Americans stand out as the largest Asian ethnic group in the U.S with a population of 3.8 million. Filipinos come in second with 3.4 million. Indians (3.2 million), Vietnamese (1.7 million), Koreans (1.7 million) and Japanese (1.3 million) round out the major Asian ethnic groups in the U.S. Asian languages spoken in the U.S. mirror this trend. Nearly 3 million Americans speak Chinese (second to Spanish as the most popular non-English language in the U.S.). More than 1 million Americans speak Tagalog, Vietnamese and Korean, according to the census. Wealth Among Asian-Pacific Americans Household income among the Asian-Pacific American community varies widely. On average, those who identify as Asian American take in $67,022 yearly. But the Census Bureau found that income rates depend on the Asian group in question. While Indian Americans have a household income of $90,711, Bangladeshis bring in significantly less- $48,471 yearly. Moreover, those Americans who identify specifically as Pacific Islanders have household incomes of $52,776. Poverty rates also vary. The Asian American poverty rate is 12 percent, while the Pacific Islander poverty rate is 18.8 percent. Educational Attainment Among the APA Population An analysis of educational attainment among the Asian-Pacific American population reveals intra-racial disparities as well. While thereââ¬â¢s no major difference between Asian Americans and Pacific Islanders in high school graduation rates- 85 percent of the former and 87 percent of the latter have high school diplomas- thereââ¬â¢s a huge gap in college graduation rates. Fifty percent of Asian Americans age 25 and up have graduated from college, nearly double the U.S. average of 28 percent. However, just 15 percent of Pacific Islanders have bachelorââ¬â¢s degrees. Asian Americans also outpace the general U.S. population and Pacific Islanders where graduate degrees are concerned. Twenty percent of Asian Americans age 25 and up have graduate degrees, compared to 10 percent of the general U.S. population and just four percent of Pacific Islanders. Advances in Business Both Asian Americans and Pacific Islanders have made headway in the business sector in recent years. Asian Americans owned 1.5 million U.S. businesses in 2007, a 40.4 percent rise from 2002. The number of businesses owned by Pacific Islanders also grew. In 2007, this population owned 37,687 businesses, a jump of 30.2 percent from 2002. Hawaii boasts the largest percentage of businesses started by people of both Asian American and Pacific Islander heritage. Hawaii is home to 47 percent of businesses owned by Asian Americans and nine percent of business owned by Pacific Islanders. Military Service Asian Americans and Pacific Islanders both have a long history of serving in the military. Historians have noted their exemplary service during World War II, when individuals of Japanese American heritage were vilified after Japan bombed Pearl Harbor. Today, there are 265,200 Asian American military veterans, a third of whom are age 65 and up. There are currently 27,800 military veterans of Pacific Islander background. Approximately 20 percent of such veterans are 65 and up. These numbers reveal that while Asian Americans and Pacific Islanders have historically served in the armed forces, younger generations of the APA community continue to fight for their country.
Monday, February 17, 2020
Learning how to learn Essay Example | Topics and Well Written Essays - 250 words
Learning how to learn - Essay Example When tasked with an assignment, the best way to tackle it is to identify a second party and share with them ideas regarding a particular task (Tucker and Singleton, 72). This approach to earning develops a strong mind and based on the creativity; I will be in a capacity to write a brief outline of how I will answer any forthcoming questions. From the response of my partner, I will be able to identify the proper structure of my ideas and organize them into a flowing document. As an auditory learner, this opportunity should be taken to discuss the subject matter or the documents that I am reading with other individuals (Walling, 103). Such an interactive process opens up arguments that lead to in depth analysis of the matter. At times, as a learner it is important to read certain educational material. The best way to internalize such material is to read out aloud the various topics on which I am focusing (Simon, 29). By reading aloud, it is easier to identify confusing sentences, common grammar mistakes and any other editing mistakes that may have been difficult to notice. During class sessions, lectures can be recorder for more in-depth understanding later on when at home. Instead of buying hard copy books, it would be better to get audio books and to note down the important ideas covered in a
Monday, February 3, 2020
Aboriginal culture Essay Example | Topics and Well Written Essays - 1250 words
Aboriginal culture - Essay Example Western science and Aboriginal knowledge are complementary and both provide insight into our world and environment. Just as western science seeks to provide answers to questions pertaining to our past, present and future, so too does Aboriginal knowledge (Dreaming) and one cannot be dismissed in favour of the other, instead the two should interact and work together. The English term Dreaming is more an analogy than a translation of Aboriginal spirituality. b. It is wrong to consider Aboriginal societies as being primitive to western societies in the misbelief that they had no religion, philosophy or political systems prior to colonization; all three are integral to Aboriginal existence. Religion, philosophy and laws (political systems) are components of every aspect of life and underpin all behaviours, interpretations and expressions both within ceremonial life and daily life. The principles and codes of behaviour (laws) relate to all things on earth not only humans, are complex and live and breathe in the people and their environment. Aboriginal religion, philosophy and political systems were known and past down from their ancestors and are lived and maintained in their practice. c. It is inaccurate to classify Aboriginal societies as nomadic; they were semi-nomadic which meant they did not stay in one place until the food supply was exhausted as is the nomadic norm, but instead they moved from one place to another and back as food supplies became available. Rather than use the land, they belonged to the land, only took what they needed, and moved to allow the plants to re-grow and the animals to regenerate; in other words their occupation of land was seasonal, their movement was cyclical and they and the land were inseparable. d. To assume that Aboriginal societies did not create technologies is wrong because they have developed technologies to make their lives better, just as western societies have done. As hunters and gatherers, Aboriginal societies develop ed weapons, tools and other kinds of equipment from a diverse range of materials obtained from the land; these tools and weapons were developed for specific uses and tasks in different situations and so had a functional use. Their technologies were founded on their complex knowledge system that included an understanding of aerodynamics, physics, chemistry and biology, as well as ecology. e. Aboriginal laws were not written because it was not necessary to do so; instead they were passed down by their ancestors through stories, song and ceremony. Aboriginal law rises above all things and directs them through life; it is who they are and it is integral to every aspect of their lives. The law is all around them ââ¬â everywhere ââ¬â and is in everything they do; they eat, sleep and breathe it; they sing it and live it. Unlike our laws they do not require a written form and are not a set of rules that can be broken; instead Aboriginal law lives within their very substance. Questio n 2 Living ââ¬â their very existence - for Aboriginal Australian people includes art, ceremony, stories and songs dating back for thousands of generations. According to Sutton (1988), Aboriginal art, music, dance and ceremony are demonstrations of the Dreaming that relate to the extensive symbolism of beliefs and daily life that make up a complicated and multifaceted ââ¬Ëcode of interactionââ¬â¢ (p.14). Just as the Dreaming is essential to the discernment of Aboriginal art, stories, song and ceremony, they in turn are a means of right of entry to the Dreaming (Morphy, 1998) that constantly reflects and modifies a personââ¬â¢s beliefs, values, ideas and sociality. Throughout history man has been intent on preparing children to become responsible and useful adults within
Sunday, January 26, 2020
Examining The Bromination And Debromination Of Cholesterol Biology Essay
Examining The Bromination And Debromination Of Cholesterol Biology Essay Bromination/debromination which is an important organic reaction that aims in purification of crude cholesterol from impurities which include 3-cholestanol, 7-cholesten-3-ol, and 5,7-chlestadien-3-ol was performed in a laboratory scale for two weeks. Due to steric constraints, only cholesterol reacted with bromine and crystallized from the solution making it possible to be separated (Feiser, and Williamson 63). The dibromocholesterol formed is regenerated by reacting with Zinc dust. In addition, three methods were used to evaluate the effectiveness. These were Sodium Iodide test, Silver Nitrate test, and Sulfuric acid test. NaI test showed a positive response as color changed to yellow. The formation of the precipitate also indicated a positive result. The sodium iodide reagent reacted with 1à ° and 2à ° alkyl halides through an SN2 mechanism.à On the other hand, the silver nitrate reagent reacted with 2o and 3à ° alkyl halides through an SN1 mechanism.à Negative results were observed for both the commercial cholesterol and 1-chlorobutane (Zubrick 38). Conversely, the t-butyl chloride gave a positive result for the AgNO3à test and a negative result for the NaI test. The synthesized cholesterol was 0.29 gram and the theoretical yield was 1.08 gram. This gave a percent yield of 26.9 gram. Although this was a low yield the TLC analysis confirmed a high purity of the synthesized cholesterol. The melting point of the synthesized cholesterol and commercial cholesterol seems to fall in the same range. This confirms the purity of the synthesized cholesterol. TLC analysis was carried out to confirm the purity of the analysis. The distance traveled by commercial cholesterol was 5.5 whereas that travelled by the synthesized cholesterol was 4.6. The absence of other spots on the TLC plate confirms that there were no contaminations present in the sample. Introduction Cholesterol is an important steroidal compound found in both animals and plants. Despite the fact that cholesterol causes diseases, it plays a vital role in life. For example, cholesterol is the main structural component in cell walls and in myelin sheath formation. It is also a major precursor for most steroid hormones. Crude cholesterol is isolated from natural sources and various methods have been used in its purification. Crude cholesterol contains approximately 3-5% contamination. Some of the contaminants are 3-cholestanol, 7-cholesten-3-ol, and 5,7-chlestadien-3-ol shown below. Figure 2: Some common contaminants of commercial cholesterol The main objective of this experiment was to purify commercial cholesterol using organic reaction chemistry, including the use of the electrophilic addition. For complete purification of cholesterol from the above impurities is achieved by a reaction of bromine with cholesterol to generate dibromocholesterol. Because of the steroid ring structure present in these compounds that causes steric constraints, only cholesterol reacts with bromine to form an insoluble diaxial dibromo compound through electrophilic addition. On the other hand, cholestanal does not react with bromine and the other two contaminants are dehydrogenated by bromine leading to formation of soluble dienes and trienes respectively. The dibromo-cholesterol precipitates as a solid leaving the other impurities in the reaction solvent. A purification step such as solvent washing or crystallization is carried out to separate the solid from the impurities. The so lid dibromo-cholesterol is then reacted with zinc in order to regenerate pure cholesterol. Figure 1: Reaction Scheme for the Bromination/Debromination of Cholesterol To test the effectiveness of this reaction three different chemical tests namely sodium iodide in acetone, silver nitrate in ethanol test, and sulfuric acid test, were performed. Each of these tests is selective for a specific functional group. Dibromocholesterol contains both primary and secondary alkyl halides and reacts with a sodium iodide in acetone and silver nitrate in ethanol to form a precipitate or a cloudy solution. In addition, the presence of double bonds in dibromocholesterol in form of alkene makes it possible for the formation of a fluorescent green sulfuric acid layer and a red chloroform layer when reacted with sulfuric acid (Landgrebe 78). Material and Methods 1g of commercial cholesterol was added to a 25 mL Erlenmeyer flask. 7 mL t-butylmethyl ether was measured with a graduated cylinder and added to the flask containing the cholesterol and a magnetic stir bar. A water bath was then set up on the hotplate in the hood. The Erlenmeyer flask contain the reaction solution was inserted into the water bath and clamped as shown below. The heat and the stirrer were turned on and gently heat until all the cholesterol dissolved in t-butylmethyl ether. Figure 3:à Set-up for bromination reaction (Note: the actual reaction mixture is not blue) The flask was removed from the water bath after all the cholesterol was completely dissolved and allowed to cool to room temperature. After the cholesterol solution was cooled, the flask was clamped to the ring on the hot plate as shown in figure 4 and stirred without heating. A burette was then used to dispense 5 mL of bromine solution into the flask. A precipitate solution formed almost immediately. Figure 4:à Set-up for the Addition of Bromine The water bath was replaced with ice and tap water and the reaction solution stirred intermittently with a glass stir rod for ~ 10 minutes to complete the crystallization of the product. About 20 mL of the t-butylmethyl ether acetic acid solution was then dispensed in a clean 50 mL Erlenmeyer flask which was clamped to a ring stand and allowed to cool in the ice bath. A vacuum filtration was done using a Buchner funnel and filter paper. The solid in the filter was washed using ~10 mL of the cooled solution of t-butylmethyl ether acetic acid and then with ~10 ml of methanol. The solid was then allowed to dry with the vacuum on for about 5 minutes. the dibromocholesterol melting point was measured and recorded. The dry solid was weighted and sealed in a vial and stored for next experiment. To debrominate cholesterol, 20 mL of t-butylmethyl ether, 5 mL of acetic acid and 0.2 g of Zn dust were added into the Erlenmeyer flask containing the dibromocholesterol solid. The mixture was swir led for 5-10 minutes in the hood and sonicated in 5 minutes to allow the reaction to go completion. After sonication the solids present were removed by gravity filtration method into a clean 125 mL Erlenmeyer flask. The filtrate was transferred to a 125 mL separatoryHYPERLINK http://community.acphs.edu/bbcswebdav/institution/Arts%20and%20Sci/Courses/CHE211/Common/lab/Organic-sde/BP-Dist/BP_General.html funnel in which 20 mL of deionized water was added, shaken and allowed to separate into layers. The two layers formed were then separated as water layers and organic (ether) layers. The ether layer was washed with 20 mL of 10% NaOH and then 20 mL of saturated NaCl solution. 100mg of the drying agent magnesium sulfate was added to the organic layer and the solution swirled until dry. The drying agent was removed by gravity filtration using a glass funnel fluted filter paper and a very dry 50 mL Erlenmeyer flask. The flask was placed in a warm water bath and then ice cooled for 10 minut es until all but 5 mL of the ether remained following a precipitate formation from the solution. The remaining solvent was decanted and the synthesized cholesterol transferred and allowed to dry in the hood for 20 minutes.The dry solid was weighed and the weight recorded. In addition the melting point was also taken and recorded. To evaluate the effectiveness of the bromination reaction three chemical reactions mentioned above were carried out. NaI in acetone test Five test tubes labeled A, B, C, D and E were used for this test.à About 30 mg of the commercial cholesterol starting material was added to tube A; ~30 mg of dibromocholesterol to tube B; ~30 mg of the synthesized cholesterol product to tube C; ~0.3 mL of 1-chlorobutane to tube D; and ~ 0.3 mL of t-butyl chloride to tube E.à In addition, about 3 mL of acetone was added to each tube to completely dissolve all the compounds.à Solutions A-E was used to do the NaI in acetone test as well as the AgNO3 in ethanol test. Tubes A-C did the TLC as well. The NaI in Acetone and AgNO3 in Ethanol tests were performed by setting up a test tube rack containing ten small test tubes. The test tubes were labeled N1 N5 and A1 A5. 1 mL of NaI in acetone reagent was added to test tubes N1 N5, and 1 mL of AgNO3 in ethanol reagent to test tubes A1 A5. This was followed by adding 5-8 drops of A solution to test tube N1 and tube A1, 5-8 drops of solution B to test tube N2 and tube A2, 5-8 drops of solution C to to test tube N3 and tube A3, 5-8 drops of solution C to test tube N4 and tube A4, and 5-8 drops of solution C to test tube N5 and tube A5. The test tubes were heated for a while and all the observations recorded. The sulfuric acid for alkenes test was performed by additional solutions of cholesterol and dibromocholesterol with five dry-cleaned test tubes 1-5. 10 mg of commercial cholesterol was placed in tube 1, ~10mg of the dibromocholesterol to tube 2 ~10 mg of your synthesized cholesterol to tube 3, ~10 mg of 2-chlorobutane to tube 4, and 10 mg of cyclohexene to tube 5.à About 1 mL of chloroform (CHCl3) was added to each tube and vortex to completely dissolve all solids.à In addition, 0.5 mL of H2SO4 was then added to each tube. The observation for this reaction was recorded in the notebook. The TLC analysis of cholesterol and dibromocholesterol was performed by obtaining a silica gel TLC plate and setting it up to run TLC analysis on solutions A-C above. The plate was spotted with each solution and developed by placing the plate using 30% ethyl acetate: 70% hexane as the mobile phase. The developed plates were viewed under UV lamp and in the I2 chamber and observations recorded. Results Table 1 Percent Yield of synthesized cholesterol Actual Yield 0.29g Theoretical Yield 1.08g Percent Yield 26.9% Mass of Synthesized Dibromocholesterol was 1.57g Table 2 Melting Point Test Compound Temperature à °C Commercial Cholesterol 144.6-150.3 Dibromochesterol 105-109 Synthesized Cholesterol 147 Table 3 Sodium Iodide test Compound Time Vortex Temp First Sign of Reaction Com. Cholesterol None Dibromocholesterol + Yellow Synthesized Cholesterol + Chunky Yellow 1-Chlorobutane + Yellow Tert-Butyl Chloride + Cloudy Table 4 Silver Nitrate test Compound Time Vortex Temp First Sign of Reaction Com. Cholesterol None Dibromocholesterol + Cloudy Synthesized Cholesterol + Cloudy Yellow 1-Chlorobutane None Tert-Butyl Chloride + Cloudy Table 5: Sulfuric Acid Test Compound Time Vortex Temp First Sign of Reaction Com. Cholesterol + Color Dibromocholesterol + Color Synthesized Cholesterol + Color 1-Bromobutane None Tert-Butyl Chloride + Color Table 6: Thin Layer Chromatography: In 30% Ethyl Acetate/70% Hexane Commercial Cholesterol 5.5 1.0 5.5 Dibromocholesterol 4 0.73 5.5 Synthesized Cholesterol 4.6 0.84 5.5 Discussion The yield of the synthesized cholesterol was .29 grams (Table 1). The theoretical yield was 1.08 grams. The actual yield was calculated by taking the difference of the weight of the round bottom flask and the synthesized cholesterol by the synthesized cholesterols weight alone. The percent yield was calculated to be 26.9 percent. The synthesize process was not efficient due to the low yield and percent yield of the synthesized cholesterol. The melting point of the synthesized cholesterol and commercial cholesterol seems to fall in the same range. This confirms the purity of the synthesized cholesterol. NaI test showed a positive response as color changed to yellow. The formation of the precipitate also indicated a positive result. The sodium iodide reagent reacted with 1à ° and 2à ° alkyl halides through an SN2 mechanism.à On the other hand, the silver nitrate reagent reacted with 2o and 3à ° alkyl halides through an SN1 mechanism.à Negative results were observed for both the commercial cholesterol and 1-chlorobutane. Conversely, the t-butyl chloride gave a positive result for the AgNO3à test and a negative result for the NaI test. The stationary phase of the TLC test was the silica gel TLC plate and the mobile phase was 30% Ethyl Acetate/70% Hexane (Table 6). The distance traveled by commercial cholesterol was 5.5, and for the synthesized cholesterol was 4.6. The difference in the distance traveled and the R f values of the samples commercial and synthesized cholesterol were pure. Since there were no other spots visible on the TLC plate was a clear indication that there were no contaminations of other chemical compounds present in the sample.
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